There are a number of different reasons to outsource your web content to freelance writers. Maybe you want to focus your energies on other aspects of your company or you don’t quite feel comfortable with your writing skills. Whatever the case, there are many resources out there that can help you focus on what you do while leaving the writing to someone else. New to outsourcing or want to reevaluate your approach? Here’s a few suggestions to get you started.
How do you outsource your content? Do you use freelancers? Interns? How did you get them on your team? Let us know in the comments!
If you or your organization happens to be situated in or near a college town, you’ll find that students can be a great freelancing resource. They’re looking for professional experience, and you’re in search of writers that are curious and willing to apply their smarts to simple, focused writing assignments that require a fast mind and great research skills. Connect with local colleges and universities and their English, journalism and communication departments, or the school’s career resource center.
Also, StudentGems is a great site that can help you look for student freelancers who can assist you with content generation.
Freelance sites are also a good place to look to solve your content quandaries. Guru, Elance, Textbroker, and oDesk are all resources worth checking out. These sites not only offer freelancers for web content, but for an array of different tasks, such as legal writing and consulting.
Although these are all legitimate sites, always remember to provide extremely specific assignment instructions for the best possible end product. You don’t always know who will be writing your piece, and the less direction there is on your end, the more likely it is that you’ll receive lackluster content in return. Remember, the point of outsourcing is to lessen your workload, and there’s no need to waste time editing other’s mistakes!
Another great way to outsource content is through Facebook, Twitter, Linkedin and other social networking sites. What friends of yours are writers by trade? What friends of friends are writers? What writing-focused organizations, local or otherwise, can you reach out to? Don’t be afraid to drill deep into your network, you never know what you’ll find.
Your Personal Contacts
Another way to find freelancers is to simply talk to your friends, co-workers and professional acquaintances. Chances are many people in your professional circles have used freelancers for their web content. What strategy did they use to produce quality content? Networking with friends and co-workers can also prove beneficial in creating your own action plan for content generation.