You don’t get a beach body in a day. Even if you improve your diet and develop better habits, you’re still not doing what it takes to achieve your goal. You need to start working out in order to get in shape. And it’s not enough to pick any workout routine. You need one that’s easy to do on a regular basis, won’t take up too much of your time, and get you the results you need.
Web site workouts are just as important. While a redesign can get your site looking good, if you don’t keep updating, revising, and tweaking your website it will quickly lose its sparkle. By setting up a workout routine for your website, you’ll ensure that it will remain as exciting as it was the day you launched it. Here’s what you should do to keep your website in shape.
Update Your Site On A Regular Basis
If you spend any time at all on the web, you’re familiar with sites that look dead. You click on “updates” or “news,” and notice that the last item was posted in 2010. You send an email, or fill out a form, and instead of getting a reply you receive an error message. The links are broken or, if they work, connect you to outdated social media platforms and websites. If you want to keep your customers interested in your site, you need to update it on a regular basis. Are you having trouble keeping up with your site? Try these tips:
- Make a schedule, and stick to it.
While you’d like to think that you can keep your site updated by just adding content whenever inspiration strikes, in reality you’re not going to get inspired often enough to keep your readers. Instead, set up a schedule—three posts a week, for example—and keep to it for a month or two, so you’ll have enough data to determine whether what you’re doing is working.
- Refresh your site’s look every few months.
Keeping fresh content is nice. But making minor, aesthetic changes to your site is a great way to keep your customers excited about visiting your website. You don’t need to re-launch your site every few months, but changing the color scheme, adding a few graphics, or altering the content is a great way to keep your look fresh.
- Don’t be afraid to change.
If you’ve always put your buttons at the top and your contact information at the bottom, why not switch it around? If you’ve organized your site by user profile, why not try switching it to user activity? You can even A/B test the old site organization and the new to see if you get a better response from your new design.
Run a few tests
When you’re trying to figure out whether your website has what it takes to perform, it’s worth running it through a few tests just to make sure all is up to snuff. From W3C’s validator services to free debugging tools like Fiddler, running these tests will give you the information you need to be able to improve your site. You’ll probably want to run these tests on a schedule, so you might build them into your content schedule so you don’t lose track of what needs to happen next.
Make Your Site Accessible
Your site may stay the same, but the web never stops. New browsers, new mobile devices, and new standards all threaten to make your web site obsolete. If you want to keep your site in fashion, use device emulators and testers to ensure you’re not falling behind.
If you instead want to know whether your site meets W3C standards, try mobiReady, which will give your website a score and let you know what you need to do to get it ready for mobile devices.
By setting up web site workouts for yourself, you’ll keep your site fresh, functioning, and ready for change. It’s not too much trouble to establish a routine, and once you do you’ll find that maintaining your site is less work than you think.