Win 2 Tickets To WordCamp Austin 2012!

A Small Orange will be sponsoring WordCamp Austin on Saturday, May 19th. WordCamps are casual, locally-organized, non-profit conferences that cover all things WordPress, the immensely popular Content Management System.

Win 2 Tickets To WordCamp Austin!

We also ended up with 2 extra tickets for WordCamp Austin. Want to go? Answer the following questions correctly, and send the answers to content@asmallorange.com.

Tickets for this event are hard to find, so don’t miss out!

1) Where was the first WordCamp held, and on what date?

2) What was Austin, Texas called before it was named Austin in the 1830s? 

The names of those who answered correctly will be put into a hat, and 2 winners will be drawn at random.

ALL ENTRIES MUST BE RECEIVED BY 11:59 PM ON THURSDAY MAY 3rd! 

Winners will be chosen on May 4, 2012, and contacted via email.

NOTE: Although we provide the tickets, winners will be responsible for getting to and from the WordCamp Austin event. 

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Pros and Cons of Using a VPS

Using a VSS

Before we talk about the pros and cons of using a VPS, lets cover some basic terminology.

In a nutshell, a Virtual Private Server is a partitioned section of a physical server. If you are part of a VPS, it means that you will have your own little environment within a server and you can reboot it at will, make alterations, and see only your little part of it. It mimics a dedicated server in this way, without you actually being on a dedicated server.  Because it acts as a dedicated server, this is a good interim solution for sites that may need a dedicated server in the future but are not yet ready for it. VPS hosting is a good bridge between dedicated and shared hosting.

I like analogies, so think of it this way:

  • In dedicated hosting, you own your own home. You can do with it as you will and for the most part no one will give you any trouble, as long as whatever you do is contained within the walls of your house. But, it’s your job to secure it, upgrade it, etc.
  • VPS is like having a single apartment within a larger apartment building. You can turn your power on and off, decorate and do whatever you’d like, but it also needs to stay within the confines of your apartment walls. You don’t have as much freedom, but you also don’t have the upkeep of owning your own home.
  • Shared hosting is like living in a larger apartment with roommates. They share the expenses, someone is almost always home to look after the place, and you can come and go without needing to manage anything at all. But you also can effect your roommates and they, in turn, can effect you. There is only so much you can do in your small room, and nothing at all that effects the entire apartment without getting permission from the rest of your co-habitators.

If that sparkling analogy isn’t enough, here are some pros and cons of the VPS, the middle ground.

Pros:

  • It is less expensive than dedicated hosting. Much like in shared hosting, the VPS houses multiple users onto one server so you can still spread out the cost of the server.
  • There is more freedom than in shared hosting. Many programs and add-ons take up a great deal of bandwidth. Though this is still a concern with VPS, it’s much less of one because you are more cut off from your server family than in shared hosting.
  • VPS offer a very high level of security, including advanced encryption protocols.
  • Growth can be handled easily. You’ll be able to add plans and services that you want while avoiding the ones you don’t need.
  • You are the captain of your own ship, but you still have plenty of crew who’ve signed on the help. This just means that you will still get very close to the same amount of support that you got from a shared hosting plan.

Cons:

  • Though a VPS is cheaper than dedicated hosting, it is still more costly than a shared hosting plan. There’s more upkeep on the back-end and those costs are going to get passed down to you.
  • Be sure you’re with a trusted ISP. Some ISPs can oversell space, figuring that not everyone will use their maximum allotted bandwidth. However, if a few people on the server operate at their maximums it could create problems with space, which you’ll see as more errors, more lag times and people unable to reach your site altogether.
  • This option requires regular maintenance including security patches and system updates. Not as much maintenance as a dedicated server, but your still responsible for a bit more of the software than you were with a shared hosting plan.

As you can see, there is a lot to think about when it comes to a VPS purchase. Do your research and determine whether the VPS is right for you.

Still unsure? Check out A Small Orange’s VPS information page to learn more. 

Click here if you’d like to direct your VPS questions with our Live Support Ninjas.

 


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How To Get Started With Your A Small Orange Google Adwords Credits

This past week, we announced that all new customers signing up for A Small Orange hosting accounts will receive $75 in Google Adwords promotional credits for free! We thought this was an excellent way to help our small business customers get better exposure for the websites they host with us.

First of all, after you have signed up and received an email with your promotional code, you need to set up your Google AdWords account.

Then follow these simple steps as a starting point for setting up your first ad:

1)Target your Audience and location:

For example, If you’re a doctor in Harrisburg, PA, you will want to pick the location “United States” and the language “English” first to center your results.

You can also use Google’s Advanced options to target using a specific physical location (perhaps near or from a certain distance from your office).

More about Advanced location options can be found here. This will increase the probability of getting more qualified visitors to your site.

2) Create Your Ad:
Now you want to create an ad. First, pick a headline and some description text to grab someone’s attention. Avoid spammy words or phrases like, “Get Rich!, cash, buy now!” etc.

Using the Doctor example from Harrisburg PA, you might want to include specialties. Here’s an example:

Headline: Harrisburg Family Pediatricians

Description: Harrisburg’s  #1 family health practice. Board certified Pediatricians that care for all age groups from birth throughout life. Come see us today!

<<Display URL>>

<<Desitnation URL>>

Your display URL will be the URL that will be displayed with your ad (perhaps a shortened URL). Your Destination URL will be the page they go to on your site once the user clicks the ad.

3) Select Your Keywords:
As people search Google, they will enter in certain keywords that will pull up results related to their search. It’s important to keep your keywords targeted to what your products and services are, or what your website represents. For the above example, you might use your location, services that you specialize in, or some other factor that would register with the customers you are targeting.

There are more keyword tips here.

4) Set your pricing:
In this step you’ll want to select your currency, budget, and daily maximum CPC (Cost Per Click). Google will look at your keywords and determine how much your CPC is when someone finds and clicks on your ad. This is done by comparing your keywords to other competitors who might be using similar terms on Google.

For instance, the term “Doctor” will be much more popular, and have a more expensive CPC than the term “Harrisburg, PA Family Pediatrician.” Google lets you set daily maximums so you won’t waste all your credits on one day.

This is the first part of a 2 part series on getting started with Google Adwords.

In our next installment, we’ll discuss how to get more exposure with Google AdWords while budgeting the usage of your credits. 

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A Small Orange Community Newsletter: Volume 2, Issue 4

Welcome to the ASO Community Newsletter!
As always, we promise to keep our content short and relevant.

What’s New

Take The ASO Blog Content Survey!

As you may have noticed, the ASO Blog has been publishing content five days a week for a couple months now on a variety of topics, from web design and development to security and social media. We’re curious to hear your thoughts on what we’re covering, so we can continue to provide you with helpful information.

We’ve constructed an extremely brief survey for you to fill out here.

Let us know what you think!

What’s Next

In May, A Small Orange will be sponsoring not one, but two conferences in the capital of the great state of Texas.

Affiliate Summit Central 2012

First up, we’ll be a coffee sponsor at the sold-out Affiliate Summit Central 2012 in Austin on May 15-16 2012, which will contain a wealth of fantastic educational resources related to affiliate marketing. Learn more about the Affiliate Summit here:

WordCamp Austin 2012

We’ll also be sponsoring WordCamp Austin on Saturday, May 19th. WordCamps are casual, locally-organized, non-profit conferences that cover all things WordPress, the immensely popular Content Management System. Josh Ward, ASO’s Director of Sales and Marketing, will be giving a talk on Enterprise SEO. Learn more about his session here.

Win 2 Tickets To WordCamp Austin!

We also ended up with 2 extra tickets for WordCamp Austin. Want to go? Answer the following questions correctly, and send the answers to content@asmallorange.com.

1) Where was the first WordCamp held, and on what date?

2) What was Austin, Texas called before it was named Austin in the 1830s? 

The names of those who answered correctly will be put into a hat, and 2 winners will be drawn at random.

ALL ENTRIES MUST BE RECEIVED BY 11:59 PM ON THURSDAY MAY 3rd!  

Winners will be chosen on May 4, 2012, and contacted via email.

NOTE: Although we provide the tickets, winners will be responsible for getting to and from the WordCamp Austin event. 

Partner Offer

Hire With Confidence using The Resumator

The Resumator hiring platform is trusted by over 900 fast-growing companies like Pinterest, Tumblr, and Klout, to save time, reduce cost, and build strong teams. A Small Orange customers can take advantage of this special offer: 14-day free trial plus save 10% on service plans. Sign-up now for your free account.

Thanks for reading! We’ll see you next month!

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ASO Blog Weekly Digest: April 23-27

Hello readers! Welcome back to the Weekly Digest, your source for all of our blog posts and links for the week. Enjoy!

This Week’s ASO Blog Posts

Browser Extensions For Web Developers
Tablet Apps For Designers
Tools For File Sharing And Collaboration
Creating An Editorial Calendar That Works

ASO Links From The Week

Fruux Synchronizes Your Contacts, Calendars and To Dos Across Systems
LIFEHACKER

1 In 5 Macs Has A Virus [STUDY]
MASHABLE

How Far Do Google Drive’s Terms Go?
ZD NET

Content Strategy Double Header
A LIST APART

ASO Social Outposts

Join ASO on Facebook.
Follow us on Twitter.
Visit us on Google+.

Your Weekly Moment Of Frivolity:

Have a great weekend!

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Creating an Editorial Calendar that Works

Photo by  j_piepkorn65

Last time we talked about different ways to create an effective blogging strategy that would keep your readers engaged and save you time through organization. Today we’re going to give some tips for employing an incredibly useful tool to improve the organization of your content: namely, creating an editorial calendar.

There are many reasons for creating an editorial calendar for your blog that go beyond simple organization. An effective calendar can keep all of your blog collaborators on the same page, allow you to schedule posts around certain themes and keep your content consistent. If you don’t have one of these calendars for your blog or you have one that needs some work, have a look at these tips for creating one that really works.

1. Choose a Good Tool

The first thing to do when starting up your editorial calendar is to find a good tool. If you’re on WordPress like we are, the WordPress Editorial Calendar Plugin is a great resource. If you’re an Excel ninja, you might feel more comfortable in simply tracking out your calendar using that format. The important thing here is to choose a tool that you’re comfortable with and that you will actually use.

2. Set Goals and Track your Metrics

Your editorial calendar can be a great way to track your goals and your blog metrics. Visualizing your goals is always helpful (keeping track of number of posts per week for example), and tracking your metrics can also be useful.  In fact, use your calendar as a reference point for tracking the number of visitors to your blog per day, comments/likes/tweets per post and other metrics. Use these figures as a way to gauge what your audience finds the most useful, and optimize your content accordingly.

3. Use Your Calendar to Schedule Themes and Series 

Keep the big picture in mind by grouping posts and having themes. These are both much easier to visualize on an editorial calendar, and an excellent use of the tool. Utilizing themes and series can have a positive impact on the number of visitors to your blog by encouraging them to engage in your content over several days and several posts, rather than one day and one post at a time.

What are some effective methods that you use to plan content? Be sure to let us know in the comments!

 

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Tools for File Sharing and Collaboration

These days it is becoming more and more important to be able to share and collaborate with co-workers as quickly and efficiently as possible. Whether your co-workers are separated geographically, working on a time-sensitive schedule, or simply need more tools to collaborate with more speed, easy accessibility to construct and edit documents is extremely important. Here’s where file sharing comes in.

The idea of file sharing and collaboration is not the newest innovation. Most of you have probably used tools like Google Docs to assist in compiling and editing information. These companies, however,  can give you and your business an added edge with more features and accessibility options to maximize collaboration and efficiency.

Sharefile

Image from http://www.apple.com

Professional

  • Price: $59.95/month
  • Number of Users: Up to 10
  • Amount of data available: 10GB of Storage/Bandwidth
  • Overview: Sharefile’s Professional Plan includes free professional custom branding, login box on website, and a sync feature that automatically updates and backs up your data from your desktop. Sharefile doesn’t seem to have a full-text search feature for your stored files however, and this could decrease your efficiency in collaboration.

Corporate

  • Price: $99.95/month
  • Number of Users: Up to 20
  • Amount of data available: 20GB of Storage/Bandwidth
  • Overview: Offers same features as the Professional Plan, but with double the storage and user limit. This plan is also slightly cheaper per user and per GB.

Corporate Gold

  • Price: Starting at $499.95/month
  • Number of Users: Customizable
  • Amount of data available: Customizable
  • Overview: Same features as the Business Corporate and plans, but with the option of customizing the number of users with access and amount of storage space available to them

Box

Image from http://farm4.static.flickr.com

Business

  • Price: $15.00/user/month
  • Number of Users: 3-500 employees
  • Amount of data available: 1,000GB
  • Overview: Box gives you more breathing room in terms of number of users allowed on one account and gives you access to massive amounts of space.  Box also employs a bare-bones approach to their services although there are desktop sync and full text search option, there are no custom branding or fancy login boxes.

Enterprise

  • Price: Customizable
  • Number of Users: Customizable
  • Amount of data available: Customizable
  • Overview: Box Enterprise gives you the option of consulting with a representative to come up with the right file sharing plan for the particular needs of your business. Enterprise also gives you a few more features than Business, with lucrative option of custom branding.

OneHub

Image from http://onehub.com

Team

  • Price: $99.00/month
  • Number of Users: Unlimited
  • Amount of data available: 25GB of Storage/Bandwidth
  • Overview: Full text search, desktop sync and unlimited users make OneHub a great option for a reasonable price. Space is fairly limited when compared to Box and Dropbox (below), but if 25GB if seems like enough storage for you, give OneHub a closer look.

Dropbox

Image from http://www.blogcdn.com

Teams

  • Price: $795/year for 5 users, $125/year each additional user
  • Number of Users: 5 (with the option of adding more)
  • Amount of Storage/Bandwidth available: 1,000GB for first 5 users, +200GB for each additional user
  • Overview: Many of you are probably already familiar with Dropbox as a personal solution for data storage and backup. Dropbox Teams is a great solution if your business needs to store and collaborate on many large files per user. For the amount of space you get with Dropbox, the price is very reasonable. Dropbox doesn’t seem to have a full-text search option or customizable options, however.

Do you know of any good file sharing and collaboration services we didn’t mention? Please post about them in the comments!

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Get $75 in Google Adwords Credits For Free on New Orders

A Small Orange is offering $75 worth of Google Adwords credits to all new orders when you sign up for a hosting account with us!


1. Place an order with ASO and use the promo code ‘adwords12′

2. Once your order is verified, you’ll get an email with an Adwords code good for $75.

3. Log in or create a new Adwords account and use the code from your email to redeem the $75.

4. If you need any further help beyond these instructions, click here for a laundry list of Adwords support questions and answers, courtesy of Google.

A Small Orange does not offer support for Adwords.

If your Adwords credit does not work, or if you don’t receive an email with a code in it after purchasing a plan, contact sales@asmallorange and we’ll get you sorted out!

Terms & Conditions:

This offer does not apply to existing products, services, domain name registrations, and domain name renewals.

A Small Orange does not provide support for the Google Adwords Program. Promotional credit must be applied to a new AdWords account and is valid only for new Google AdWords customers with self-managed signup accounts. Advertisers will be charged for all advertising that exceeds the promotional credit. Advertisers can suspend their ads anytime before the promotional credit amount is exhausted if they do not wish to receive additional advertising charges. Promotional Credit ends June 30, 2012. Advertisers will not be notified once the promotional credit is exhausted. Offer subject to ad approval, valid registration, and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per customer. If you create your Google AdWords account in a different currency than the one in which your promotional credit has been awarded, the actual amount of the promotional credit may be subject to foreign currency fluctuations Offer valid only for sign ups through the URL provided for the promotion by customers with billing address in the US. Offer expiration can vary. Your use of this voucher and/or the promotional credit constitutes your acceptance of these terms and conditions. Offer void where prohibited by law.

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Android Tablet Apps for Designers

Are you a web designer and an Android user? Want to make your creativity more portable? Download these fantastic apps to your Android device.

Adobe Photoshop Touch
Photoshop’s Android app extension, Touch puts the powers of photoshop at your disposal in tablet form. A must have for any web designer with an Android device.

Adobe Shadow
With Adobe shadow, you have the power to sync your internet devices to your tablet in order to run inspections and debuggings on your sites remotely. You also have the option of seeing your updates in real time.

Android Web Editor
Create or edit new and existing pages in HTML, PHP, Javascript directly from your Android device. Features include line numbering, hot tagging and code highlighting.

PixelCalc
PixelCalc effortlessly makes conversions between pixels and inches in addition to resolutions. This is a fantastic quick reference tool for any designer.

AutoCAD WS
Sync your designs and take them with you everywhere with this great app. Edit and update all of your designs no matter where you are with your tablet and save them using the power of the cloud.

Silver Edit
Create, edit and preview your pages online of offline with Silver Edit. Also manage, upload and download your files (Silver Edit supports all major file types).

What web design tools do you have on your Android tablet? Let us know in the comments!

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6 Browser Extensions for Web Developers

Are you a web developer looking to boost your efficiency and increase your productivity? Look no further! Below are some awesome browser add-ons and tools you can use to do just that.

MeasureIt!

MeasureIt! is a tool that lets you measure the exact pixelation measurements of an image you are looking to capture. This tool makes getting images that meet your precise requirements incredibly easy.

MeasureIt! For Chrome
MeasureIt! For Safari
MeasureIt! For Firefox

Live CSS Editor

As its name suggests, Live CSS editor gives you the power to update and edit CSS on your pages and see your changes in real time.

Live CSS Editor For Chrome
Live CSS Editor For Safari
(Unavailable for Firefox at this time)

Firebug Lite

Firebug Lite combines the power of a far-reaching development tool with the convenience of a browser extension. From live CSS editing to Synchronization across different windows, Firebug lite makes developing and editing easier than ever. Read more and download using the links below.

Firebug Lite For Chrome
Firebug Lite For Safari
Firebug Lite For Firefox

HTML Validator

HTML Validator detects errors in your HTML and displays them in your status bar while browsing.

HTML Validator For Chrome
HTML Validator For Safari
HTML Validator For Firefox 

Server Switcher

Server Switcher allows you to easily switch between servers throughout the developing process to save you time and energy.

Server Switcher For Chrome
Server Switcher For Safari
Server Switcher For Firefox

Web Developer

Web Developer is designed to be an all-in-one tool set for your most important development needs. This extension is very clean and extremely user-friendly for the developer.

Web Developer For Chrome
Web Developer For Firefox
(Web Developer is currently unavailable for Safari)

What developer extensions do you use? Let us know by posting in the comment section!

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