The estimated time to grab the attention of a website visitor is two seconds, so design, performance and site layout make or break the success of your website. No matter what type of web presence you want for your site, one requirement for success is a user-friendly layout.
The design of a website layout and its user interface are an important factor in retaining readers. A poor layout increases the bounce rate for a website, costing the company money in sales. A better conversion rate can be achieved by avoiding some common website layout disasters.
Here’s a few things you should keep in mind when creating your site.
Too Many Ads
Many blogs and content websites monetize using Adsense or affiliate links. However, ads should be placed in areas of the website that don’t interfere with the reader’s view of the content. When a reader first stumbles upon your website, he is likely looking for information.
Too many ads cheapen the look of the website and block the meat of the content. Strategically placed ads that don’t interfere with text can attract ad clicks without frustrating your visitors.
Popup windows are such an annoyance that browser developers have incorporated blocks into the application code. Popup blockers are installed automatically in most major browsers like Chrome and Firefox, so these types of ads have become less profitable. Popup windows distract and frustrate your visitors.
Popup windows are invasive annoyances that cause you to lose readers, so avoid adding them to your site.
Website Loads Too Slow
When you choose a host for your domain, ensure the servers are updated with the latest patches and operating system – take a look at their blog, posted information, and so on. Look at the host’s service specifications to ensure the company is in a good data center with great pipes, and make sure they offer fast, modern servers to house your domain.
Visitors looking for specific information won’t look much further on your site if navigation is poor. Standard navigation buttons are aligned vertically along the left side of the page, or the bar can be placed along the top. Label each button properly, and use the “alt” property in image navigation bars. The “alt” property displays text instead of an image for users with a slow Internet connection.
The way you display your site can mean the difference between a sale and another lost customer. Make sure you keep the website simple and attractive with plenty of content and information for potential customers.