We talk about Facebook, Twitter, and other social media on this blog a bit and have mentioned its become practically expected that any business, large or small, will have a social media presence and will engage with its audience, clients, and customers. This is a change we’ve witnessed ourselves since we opened 13 years ago when we were advised to “under no circumstances” have a client forum. Why?
“You don’t want your customers to actually talk to each other, do you?”
Well, now you don’t really have an option to facilitate this or not, because it’s not something anyone can control – customers, clients, readers are all talking to each other; the conversation is already happening with or without you. There is no way for you to control the discussion they’re having or the place they are having it.
But you can engage in it.
Occasionally, we point out to someone that we did tell them something in particular on the blog, or on Twitter, or in the forum, or the FAQ, and even more occasionally we get businesses that snap that they’re not on those new-fangled social media thingy and why should they be? If they aren’t on them and can’t follow what we’re doing, we can pretty much assume they aren’t utilizing them for their business, and that’s a mistake.
The video to the right gives some astounding information on this modern revolution – a revolution we believe is here to stay. If you’re still asking yourself why you should bother with social media, we encourage you to view the video.
It may give you a number of things to think about with regard to your business before you scoff at that “new fangled social media thing” and dismiss its use.