Core Value #3: Quality - Blogging, Small Business, Web Design & Hosting Tips - A Small Orange

Core Value #3: Quality

In our ongoing blog series (that I affectionately think of in my head as “What the heck those ASO values really mean, explained”), today’s post brings us to our value #3 – Quality. According to Wikipedia, quality in business means:

Quality in business, engineering and manufacturing has a pragmatic interpretation as the non-inferiority or superiority of something. Quality is a perceptual, conditional and somewhat subjective attribute and may be understood differently by different people. Consumers may focus on the specification quality of a product/service, or how it compares to competitors in the marketplace. Producers might measure the conformance quality, or degree to which the product/service was produced correctly.

Ok, that’s … well, kinda boring and dry as far as explanations go, actually. Henry Ford, the founder of Ford Motor Company, once said:

The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.

From the time our employees come to work to the time they leave work (and quite often after they go home, sit down, relax, and think about their day), we focus on delivering the absolute highest quality service that we can achieve. That includes a constant re-examination of whether or not we’re getting it right, and constantly being on the lookout for areas not just where we may be doing it wrong, but areas where we could still do things better. Do you think Steve Jobs ever thinks, “Yep, that MacBook Air is the best we’ll ever do.” Of course not! Like Apple, we seek to continually improve our infrastructure, customer support, and our selection of products and services.

Inherent in our focus on quality is the commitment not to rest on our laurels – nothing is ever perfect. There is always something in hosting that can be done better, always another height that can be reached, and another customer than can be impressed. By embracing a core value of quality, we compete with ourselves. “Okay, things are awesome now – but can we get better?” is a question that we’re constantly asking of ourselves. Quality is somewhat all encompassing as a core value, and can be applied to a myriad of things in our business. It applies to people, to technology, to communications, to focus. By embracing quality, we ensure that our customers always get our best.

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