Whether you’re a businessman or a business, man (to quote Jay-Z), e-Commerce is one of those things that you’d like to do a bit better, but don’t know where to start. After all, you have your website, your shopping cart, and your check-out system, so what else can you do?
A lot more, as you might suspect. Here are a few sites that will help you make the most of your e-commerce site. Whether it’s adding features to keep up with the big players, or personalizing your site to keep your customers loyal, these sites will give you everything you need to stay on top of your business.
1. Get Elastic
Produced by Elastic Path Software, which sells e-commerce software to businesses, this blog is a nice wrap-up of e-commerce trends and tips. Learn what Amazon, eBay, and major retailers are doing right with thank you notes, consumer incentives, and video, and apply it to your own site. Although the blog isn’t updated all that frequently, the posts are genuinely helpful, and not just plugs for their own software.
Econsultancy is one of the most important resources for e-commerce professionals, and their blog is a great way to keep up with the day-to-day changes in the industry. The posts come fast and furious, so you may want to check this on their site rather than adding it to you feed, but when you need a rush of e-commerce recommendations this is your best bet.
As its name implies, Practical Ecommerce is designed to provide advice to small business owners who want to improve their ecommerce operations. Originally a printed magazine (you read that correctly), the site now features dozens of blogs, as well as podcasts, email newsletters, courses, and webinars. The articles are pitched to the professional businessperson who knows a bit about analytics, SEO, or social media, but will still benefit from introductions that get you from novice to expert in a matter of minutes.
Published by the same people who bring you Practical Ecommerce, Ecommerce Developer targets the developer community, offering you step-by-step instructions on how to implement all the great ideas suggested by the other ecommerce sites you read. Although the site isn’t frequently updated, the posts are exhaustive, like a 54-part series on using WordPress for e-commerce.
We end not with another site, but with a blog post that tells you everything you need to know about e-Commerce. From obtaining high-quality product images to optimizing the check-out process, this super-post will give you days worth of things to do to make your site as robust and customer friendly as possible.