For some, the summertime is the best time of year. The simple, but eternal pleasures of long nights, warm weather, and trips to beach make your work-a-day job that much easier to put up with, and when June hits you’re ready to hit the beach every weekend, if you’re close, or for a week or longer if you have a beach house booked.
But, when it comes to the beach, you have a bigger problem. You’re not only looking at the beach, people at the beach are looking at you. The flaws that you can cover up in the wintertime with forgiving pants and loose sweaters become all too evident when it’s time for bathing suits. Even if you love the summer, once April hits you’re probably looking in the mirror and thinking about what you need to do to get in shape.
Fortunately, not many people are looking at your website in the summertime, as they’re too busy spending time outside. But when September hits, and people return to their old, indoor habits, they’ll start visiting your website again. Instead of people judging you, they’ll judge your website. Slow load times, broken links, and clumsy interfaces will damage your reputation and cost you business.
While there’s never a bad time to update your website, the summer is a particularly good time to work on your site. People are busy doing other things, and you have plenty of runway for a fall re-launch of your site. By making your website “beach body” ready, you’ll keep your customers loyal, win new ones, and impress friends and clients alike.
In fact, much of the advice you get when you’re trying to improve your own body for the beach also applies to your web site. In this series, we’ll explore everything from perfecting the tools you use to measure your websites performance to the practices you can adopt to make your website better in every way. Over the coming weeks, here’s what we’ll be covering:
- Identify your problem areas—What’s wrong with your website? Is it too slow? Are the links broken? Does it crash too often? We will help you come up with a list of things to improve about your site.
- Take Your Measurements—While we all have our own opinions about our website, you want to find ways to objectively keep track of your progress. From site metrics to the design forums, these services make it easier to get objective, or at lease independent, judgment of your site.
- Find Your Ideal Size and Speed—No two websites are alike, but your customers will likely compare your website to those of your competitors. Here’s how you can look at the competition to determine what your website should look like, and how it should function.
- Healthy Inputs Mean Healthy Outputs—When you’re thinking about improving your website, you need to think about what’s causing it behave poorly in the first place. By getting rid of the bloat that clogs your website, and improving how you create and refresh your content, you’ll prime your website for top performance.
- Web site workouts—As we all know, improving yourself isn’t a one-time deal, but a long process. You need to use consistent, and frequently updated, workouts in order to keep your site in great shape.
- Take a Class—The best-looking web sites out there are the products of designers and developers who know what they’re doing. By taking a class, you’ll make sure you know what you need to know in order to build a great site.
- Track Your Progress and Stay Motivated—While you might gin up the energy to re-launch your website, it’s easy to fall back into your old bad habits. With effective site monitoring, you can ensure that your website won’t be out of shape again in six months.
Building a beach-body website is more than just something you do for the summertime. By creating a website that’s trim, streamlined, and fast, you’ll reduce headaches and increase site performance. It’s not easy to get in shape, but, as you know, the results are worth it.
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