For some, the summertime is the best time of year. The simple, but eternal pleasures of long nights, warm weather, and trips to beach make your work-a-day job that much easier to put up with, and when June hits you’re ready to hit the beach every weekend, if you’re close, or for a week or longer if you have a beach house booked.
But, when it comes to the beach, you have a bigger problem. You’re not only looking at the beach, people at the beach are looking at you. The flaws that you can cover up in the wintertime with forgiving pants and loose sweaters become all too evident when it’s time for bathing suits. Even if you love the summer, once April hits you’re probably looking in the mirror and thinking about what you need to do to get in shape.
Fortunately, not many people are looking at your website in the summertime, as they’re too busy spending time outside. But when September hits, and people return to their old, indoor habits, they’ll start visiting your website again. Instead of people judging you, they’ll judge your website. Slow load times, broken links, and clumsy interfaces will damage your reputation and cost you business.
While there’s never a bad time to update your website, the summer is a particularly good time to work on your site. People are busy doing other things, and you have plenty of runway for a fall re-launch of your site. By making your website “beach body” ready, you’ll keep your customers loyal, win new ones, and impress friends and clients alike.
In fact, much of the advice you get when you’re trying to improve your own body for the beach also applies to your web site. In this series, we’ll explore everything from perfecting the tools you use to measure your websites performance to the practices you can adopt to make your website better in every way. Over the coming weeks, here’s what we’ll be covering:
Building a beach-body website is more than just something you do for the summertime. By creating a website that’s trim, streamlined, and fast, you’ll reduce headaches and increase site performance. It’s not easy to get in shape, but, as you know, the results are worth it.
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