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A Small Orange Community Newsletter April ' 14

Behind the Scenes: ASO ' s Dress for Success Policy

We frequently hear from customers and readers of our blog who are interested in learning more about how we function as a business. Your wishes are our commands (usually), so in that spirit, we thought we’d share a new policy we are rolling out at A Small Orange to reflect our continued commitment to our customers. Here is the message we posted on our internal blog:

Dear employees, As A Small Orange grows, we feel that it’s important to look and act the part of a larger company. Doing so creates synergy, which is always good to have. Therefore, effective April 7, we are implementing a “Dress for Success” policy and requiring all employees to be wearing business formal attire while working. This includes our employees in both our Austin and Durham locations, as well as our employees who work from home. What exactly is business formal? Please see the examples below: BFBusinessGroup.jpg bfformalgroupattire.jpg
[Confidential stuff about how ASO does business here. Come work for us and get the full details.] As part of our ongoing initiative to manufacture employee happiness, we are incorporating the enforcement of this new policy into a new, very much mandatory, twice daily video chat/meeting each employee will have their supervisor/manager. We are calling these new meetings HOVERS, which stands for Helping Out Very Enthusiastically and Recalling Standards. In addition to going over your metrics, kudos, and any other relevant updates, your supervisor will use your twice daily HOVERS to ensure that you are dressed appropriately for work. We think these HOVERS will promote additional synergies between you, your team, and the company. Please remember that failure to dress appropriately after the effective date of our new “Dress for Success” policy will result in disciplinary action, up to, and including termination. Since the leadership team aims to set a positive example, I will update this post later today with a few images of us reflecting the serious and professional nature of our work in the way we dress: For more information on this change, please see our new “Dress for Success” policy. We thank you for your compliance.

And here is the aforementioned Dress for Success policy:

A Small Orange expects employees (regardless of location or work from home status) to dress appropriately in business attire. Because our work environment is one in which professionalism is tantamount to success, we require everyone to Dress for Success. Business attire for men includes suits, sports jackets and pants that are typical of business formal attire at work. Ties are mandatory. For women, business attire includes pant and skirt suits and sports jackets appropriate to a formal business attire environment. Employees are expected to demonstrate good judgment and professional taste.
Courtesy to co-workers and your professional image to customers (regardless of actual in person interaction) should be the factors that are used to assess that you are dressing in business attire that is appropriate. The images featured below are great options for a formal business environment. Wearing clean and pressed attire is just as important in maintaining a business formal image. Also, it is important to keep in mind that maintaining a professional image in a formal business environment always includes dressing appropriately for the workplace - revealing too much is unacceptable, as modesty is key. https://blog.asmallorange.com/wp-content/uploads/BFBusinessGroup.jpg https://blog.asmallorange.com/wp-content/uploads/bfformalgroupattire.jpg (Please note that positioning yourself with your co-workers in a “V” formation is not required by this policy.)
Your accessories, which range from your jewelry to your perfume to your notebook or briefcase, must also be fitting for a business formal environment and should be worn or carried in good taste. The images below give you a good idea of what a formal dress code looks like and can even offer inspiration for your own business formal attire. As a reminder, your supervisor/manager will ensure you are dressed appropriately for work during your twice daily HOVERS. As a further reminder, attending your twice daily HOVERS are mandatory. Remember, it is our goal to look and act the part of a public company in order to create synergy. Such synergistic actions inspire investor confidence and subsequently strong shareholder returns. We thank you for your compliance.

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