When it comes to doing business online, your company website is the virtual face of your business. It should be engaging prospecting clients and converting them into customers. But websites, as with fashion, are subject to design trends which tend to be driven by advances in technology as well as changes in user preferences. Let’s examine some of the trends in web design which have been gathering momentum and are definitely here to stay in 2015 and beyond.
With more users moving to mobile devices, designers have been forced to revisit the act of scrolling through pages. The two biggest trends in interactive scrolling are the use of parallax effects and infinite scrolling. Parallax scrolling employs layers which scroll at different rates and can be used to great effect for user engagement and improving the user experience. Infinite scrolling allows website pages to load additional content when users reach the end of a page. It also prevents users from having to navigate to a new page in order to continue browsing.
Flat Web Design
Flat web design is characterized by clean 2-dimensional designs which feature plenty of open space, crisp edges and bright colors. The example of a Flat UI most people will be familiar with is the design of Windows 8 interface. When used for the web, flat design gives websites a clean, polished look. It is user-friendly, works well with responsive design (mobile devices) and results in quicker loading times for web pages.
Responsive design refers to a mobile-friendly website design. Although this seems like a given, there are still millions of commercial websites out there who have yet to embrace the mobile revolution by offering up a mobile friendly version of their websites. If you’re not catering to mobile users, you’re leaving money on the table and leaving the gate wide open for your competition. Don’t present an opportunity for competition to steal your customers.
One Page Designs
There was a time not too long ago when one page websites were a novelty, but not anymore. One page websites are not suited for every kind of business. However, when used well, they offer several benefits over traditional designs including easier navigation, mobile friendliness and a move towards visual storytelling.
It’s not only website text which is increasing in size, images are too. In the past, bandwidth limitations and screen size put some severe restrictions on the use of large bold imagery, but those days are long gone. With modern devices supporting higher resolutions and internet connectivity becoming increasingly quicker, designers are able to employ bold imagery in a number of creative ways. Use them as background textures, or as big bold hero images which take center stage in many modern layouts.
Although infographics have been around for some time, they’ve continued growing in popularity. They have showed value as a communication tool, in lower production costs and in the proliferation of tools and service providers who are available to help facilitate their production. The new trend in infographics is a move towards WebGraphics, which are essentially infographics which offer varying degrees of user interaction.
If your web site design is not moving towards incorporating any or all of the above elements, you’re very likely going to be seeing a decrease in the metrics which matter; declining conversion rates and organic search rankings. If you want your website to be effective and relevant in the marketplace, and prevent losing ground to your competition, incorporate these elements into your existing site or redesign, you’ll be glad you did. Are there any tips that you want included? Let us know below!