Wow, how time flies, it is already the second month of 2015 and it seems like just yesterday we were hanging tinsel and wrapping gifts. Hopefully, your 2015 started off with a review of 2014 and what you can learn from it, along with some new plans, tactics and strategies which can be utilized for growing your business even more in 2015. With regards to your online strategy, SEO is something you can employ to great effect to grow your business in 2015, and here are a few top SEO maintenance tips you should be using right now.
Run a Technical Audit on Your Website
Knowledge is power and running a technical audit on your website should be where you begin in order to build up a comprehensive and clear picture of the state of your site right now. It is a good idea to perform a technical audit periodically to identify problems which have crept in since your last review. Specifically, keep an eye out for broken images, broken links and content which needs to be updated.
A great way to save yourself a ton of time when conducting a site audit, is to use a tool such as Screaming Frog SEO to do all your research. The Screaming Frog SEO tool can spider your website and output a comprehensive report on all your major errors in a matter of minutes. Review your report and put fixes into your calendar for resolution.
Once your technical report is done, it’s also a great idea to check in on your Google Webmaster Tools and Google Analytics to make sure that they are running optimally and that you’re utilizing any of the new features which have been implemented. Google Webmaster tools can show you any website health issues which you’re currently experiencing, and those should be added to the list of fixes identified by your Screaming Frog report. When checking your Google Analytics, make sure that your goals are still configured correctly in order to accurately report on conversions.
Repurpose Successful Content
When you’re sitting around the meeting table coming up with ideas for campaigns to run in 2015, don’t forget about your successes from 2014. Review the content from your website and social media accounts to identify what did not work and what worked particularly well. If you have any pieces of content which performed well, consider recycling them in 2015 to get more mileage out of them. An example of this would be recycling your popular blog posts for use on another platform such as SlideShare, or combining them into a report of whitepaper which can be offered to users for download in exchange for their details.
Update All Contact Information
If you are a small business focused on a local market, it’s important to identify and record all your listings from sites such as Angie’s List, Google My Business, Yelp. Once you have them all in a spreadsheet, make sure that your details are correct and consistent across all of them. Not only will this prevent you from missing out on potential customers, it will improve your visibility in local web searches.
Check the Competition
Finally, it’s always a good idea to keep an eye on your competition and you can do so using one of the many competitive SEO research tools available. Tools such as ahrefs, SEMrush and Moz’s Open Site Explorer can quickly identify where your competitors’ websites are getting their traffic from and which keywords they’re targeting to find potential customers.
Before you get lost in the frantic business activity of 2015, take a moment to review your current situation, analyze your performance, and plan your SEO strategy for 2015 to improve your chances of having a stellar year ahead. Put these top tips to work for you and your business in order to dominate your profit and loss reports like a pro.
Are there any tips that should be included? Let us know in the comments!