There are thousands of guides out there on how to produce content and ramp up traffic on your website through SEO and various other practices. What a lot of those guides forget, however, is that web traffic has to be sustainable, or else you’re mostly looking at a minor boom in web traffic followed by a quick decline. So, what kind of content can you use to promote consistent web traffic? This article is an overview of a few methods that have proven to positively influence web traffic in the long run.
Social media is kind of the cornerstone of a lot of these practices, and doing it wrong will make a lot of the other advice in this article useless. The biggest guidelines to remember are to keep your social media presence active, engaged, and perhaps most importantly, up to date. Social media is the most obvious and direct communication tool you have to promote your content, and using it correctly is a huge step forward for generating traffic.
One of the biggest problems with a lot of SEO-style web traffic generation is that it relies on content that is easy to produce and will show up on search engines but, at the end of the day, isn’t very high quality. Solid content is just as important as regularly producing it, and a website with a reputation for poorly-made content doesn’t usually last very long.
Similar to creating good content, it’s also important, when looking outside your own website, to curate high-quality content from other sites. It’s important to make sure that it’s interesting, relevant to the topic of your own website, and unique enough that people will make note of it. Showing good taste in your curated content is just as important as creating good content yourself.
Marketing messages are reliant on the strength of your social media presence. Once you have followers who are interested in your content, both original and curated, and you’ve established a social media personality, sending out marketing messages will be easy. However, it’s important to establish those relationships first, or people might feel manipulated or like you’re only interested in their money.
Evergreen content is content that is relevant today, and will stay relevant for the foreseeable future. If you sell coffee, it may be a guide on how to brew coffee. It will not have any dates posted on it, as you want its shelf life to be long. Creating this type of content is helpful and sustainable.
Use these content tips to stay in the forefront of your customers mind, in a non-obtrusive way. As a result, you will be able to engage visitors more effectively and convert them into customers.
Do you have any other pieces that you would add to the traffic generating machine? Let us know in the comments