WordPress is a powerful tool for creating websites. It's easy to use, flexible, and has tons of tools, apps, extensions, and utility programs attached to it to make its use easier, specific, and incredibly varied. This is not to say, however, that WordPress ensures your website will be beautiful and perfect. Unfortunately, that still takes some work on the part of the developer, and there are a lot of examples of poorly-made WordPress sites out there. This article is an overview of some of the most common – and avoidable – mistakes you can make while using WordPress.
Using an inappropriate or defective theme
A theme is pretty vital for outlining the framework of a website and presenting your content to visitors. If your theme doesn't work, if it's hard to navigate, or if it doesn't aesthetically or mechanically fit your website, your theme will harm your website more than it will help. Check out these resources for building your own theme.
Never moderating comments
Unfortunately, comments are one location that spammers like to target. Keeping your comment sections clean of spammers is important for good SEO and just generally keeping your website tidy. On the flip side, if you don't approve the legitimate comments, people may think you're not active on the blog and then they won't want to engage with you.
Over-complicated categories and tags
WordPress's ability to categorize content using tags is useful and quite powerful. However, there are ways that this feature can be poorly used. If the tags you employ are odd or obscure, searching for them won't do any good. Stick to simple, easy to recognize tags.
No contact form
If you have no contact form on your website, users will not be able to get in touch with you. This can cost you sales. Make it easy to get in touch with you when visitors need to.
No caching plugin installed
Speed is key for a lot of SEO purposes. Caching is a great way to make your website run a little faster, but a lot of newer designers forget to install a caching tool. Oops.
Ignoring WordPress updates
WordPress is great because it has a dedicated staff of employees and volunteers who are improving it regularly. Ignoring these critical updates can only negatively impact your website.
Not using Google Analytics
In today's online market, not using Google Analytics is like trying to drive a car at night without headlights. There really isn't a better option for detailed insights about your website and its performance.
Not mobile friendly
Let's face it – the world is becoming more mobile at an astonishing rate. The popularity of mobile technology, like smartphones, is greater than it ever has been, and it's unlikely that trend will end anytime soon. Make sure your website has mobile support or you will lose a large part of your potential audience.
Not optimizing images
This is something often overlooked by beginners, and it really makes a site seem amateurish. Images improve SEO and the enjoyment of your content. There you have the main mistakes businesses and individuals make on their WordPress websites. All you have to do now is make sure you don’t make them and you will be on the road to success. Did we miss a good tip that you want to share? Please add it in the comments below!