Websites aren't something people often think of in terms of maintenance. Profits? Yes. Marketing? Yes. Maintenance? Not as often. Maintenance, to most people, is for physical things. Houses need maintenance. Cars need maintenance. Teeth need maintenance. Things on the internet? Those don't need maintenance. It's a virtual space, right? It works by magic! No, this is not the case. For a variety of reasons, websites need just as much maintenance as your body or a car. Although it can be easy to overlook, it is imperative to staying competitive online, and it's also a useful and integral part of having a website in the first place. This article is an overview of website maintenance, why it’s important, when to do it and best practices to keep in mind.
The Importance of Website Maintenance
The biggest reason to keep a website well-maintained and up-to-date is that not doing so, will often result in software bugs, poor SEO and frustrated users. Additionally, maintenance includes the updates that regular visitors will be looking for and it increases security, preventing things like malware and hacking.
When to update
There are many occasions that you will want to update and maintain your site. Users will get bored if your content is old and stagnant, and frustrated if things aren’t working properly. Therefore, it is good to check in on website functionality weekly, and schedule in different maintenance steps on a regular basis. The more high traffic the website, the more maintenance will be necessary. The following are a list of situations in which you will want to perform maintenance.
New Products Launch- Always keep your website up to date with your latest products and offerings. Make sure your pricing is accurate across all marketing mediums.
News- Keep visitors up-to-date on topics relevant to your company or industry.
Create buzz- Update while working on a campaign or something similar to generate traffic and get people excited.
Add new features- Expand your website's functionality and install upgrades or extensions of existing features. Software- Upgrading and maintaining software is the heart of updating a website. This will ensure smoothness and security.
Maintenance Best Practices The following are things to make sure you do when updating a website. Website backup- Keeping a backup of all your work is important, but saving a local copy of a website can save a lot of headaches if something ends up going wrong.
Domain name check- Although this doesn't need to be done all the time, make sure to check your domain name registration periodically to ensure you are up to date with your domain ownership.
Website speed- Test your loading speed to ensure your site is optimized for fast loading, as consumers are no longer willing to wait more than 5 seconds on average.
Check links- Dead links frustrate users and hurt SEO – check them out while updating to keep it from happening to you. Keep these maintenance tips in mind to ensure your website is firing on all cylinders, all the time. Please feel free to add your suggestions or tips in the comments below!