Running a website can be a very tricky thing. This is especially true if you want to be competitive in terms of your website appearing high in search results, which who doesn’t? There are a lot of ways to increase your standings, and a lot of writing about how to do it. Most advice emphasizes SEO and other practices that you may not be able to fully implement. However, there are actions that business owners can take to help increase their website's standings. See these 5 tips to keep your website high in the ranks.
Align with Google's quality guidelines
Probably the easiest and most effective way to get better search returns is to play the game by Google's rules. Check out their quality guidelines and make sure you're following them closely. Websites that don't do this aren't favored in Google's search algorithms, meaning that not following these rules actually hurts your performance.
Keep content fresh
If a website stays static, its rating often start to slip as new content on other websites starts to push out old content on yours. Regularly updating will keep you competitive as far as updates go. Additionally, regular updates promote web traffic, which is always a good thing.
Stay up with algorithm changes
Every once in a while, Google updates its algorithms, meaning that some things might be changed in how Google sees them and others might be favored more in the new system. For example, in a recent update, Google changed their algorithm so that websites that are “mobile-friendly” are ranked much higher than ones without on search results. If you stay up on the most recent changes, you can ensure you stay high in search rankings.
Creating an online link-building community is really important. Establishing quality links with other sites will increase the search results of every website involved, so it's a plus for everyone. When it comes to links, quality is definitely better than quantity – make sure to check out any site that you're thinking about linking to or from. A bad link can do a lot of harm because you might be targeted by one of Google's anti-spam features.
Keep tabs on your search result ranks
Use analytics to take a look at your search results every once in a while. If they've drastically changed, it's probably a good idea to take a step back and try to find out why. This also lets you see if something you've done or changed has worked, and in general, it's a good idea to stay on top of an important aspect of your online presence. Online presence is essential to the success of any business nowadays, and these steps can help business owners ensure they are moving in the right direction.