Search Engine Optimization (SEO) trends tend to change on an annual basis–sometimes more when Google rolls out an algorithm update–and it’s no different here in 2015.
If you want to drive more organic traffic and increase your keyword rankings, make sure you’re optimizing around these five top SEO trends for 2015.
Social Media Signals
Social media signals–likes, shares, retweets–have always affected SEO, but industry experts are now saying that social signals will mean more to SEO in 2015. Informational and educational content is what gets shared most often, so make sure your blog is filled with content that people want to read and will learn from.
Content Is Still King
Content continues to factor more and more into Google’s algorithms. The search engine giant wants to reward websites that provide quality content and essentially become a hub of information in its field. If you want to succeed organically, you need to publish multiple content pieces per week that inform, educate, and enlighten readers. Content isn’t just 1,000-word blog posts. It’s video, infographics, white papers and anything else that drives engagement.
Link building is crucial to SEO, but the new trend for this year is brand mentions. When a reputable website mentions your brand but doesn’t link that mention back to your website, it’s not going to hold as much organic weight as an actual link would. It is, however, a positive factor in terms of organic optimization, so don’t forget to cultivate as many brand mentions as you can.
Kissmetrics’ study on video showed that consumers are 64 to 85 percent more likely to purchase a product after watching a video about it. Make sure your videos are optimized, have organic descriptions and are uploaded to YouTube, Vimeo and any other video platform to make sure the search engines are seeing it.
Google may have just made mobilization the single most important ranking factor in its algorithm. As of April 21, Google is now heavily factoring whether your website is mobile-optimized into their ranking algorithm. According to one search expert, this mobile update is supposed to have a greater impact on the SEO world than the Penguin and Panda updates that crushed webmasters over the last few years. Make sure your website is optimized for mobile devices, or see your rankings fall fast.