WordPress is a great tool for designing a website, especially for a small business. Its user friendly, quick to start, and best of all, is very cost-effective. However, like a lot of things related to running a small business, running a WordPress site can be challenging. Without the dedicated IT department of a much larger company, you’ll probably be running it all yourself. This article has a few tips for the best ways to run your WordPress website, and additionally has some advice for using websites and social media in your small business.
Set a publishing schedule for your blog
Although no one really likes to schedule anything (except seriously type-A individuals, maybe) it’s very useful to have one. Regularity on the internet is something that’s very important because if your updates or posts are sporadic, it will be harder to establish a regular following. Even if this means producing content that’s shorter, it’s worth it for the organizational and psychological elements. When people can expect something, they can develop a routine around it, which will happen to involve you and your website.
ALWAYS use the spell check
Nothing will make you look amateur faster than spelling errors. Not only do they reflect an inability to use basic English, they suggest to readers that you don’t care enough to edit your posts or check them over for mistakes. It will lead people to the unfortunate assumption that you’re either cranking content out without any concern for its quality, or, even worse, that you aren’t very intelligent. Neither of those are a good thing, so do yourself a favor and make use of the spell check feature of WordPress.
Back up your site
Data is everything in this day and age. But in simply practical terms, a website is an investment of time, if not money. Why would you put effort, skill, and time into something and then not make some assurances that it will still be useful if something goes wrong? Yes, it’s another step to make a backup of your website, but it’s one that’s definitely worth it.
Install social media plugins
Social media, in marketing terms, represents a huge sample size of potential customers, followers, visitors, or whatever you happen to be looking for. The best part is, that social media has often done market research for you, since profiles will display what people like and what they’re interested in. The benefits are obvious, so it’s worth it to link your site to your social media profiles.
Set up tags and use categories properly
Part of making a website, is making it easy to navigate and use. WordPress features built-in tools for this, including searchable tags and categories of content. Spend the extra effort using these to make your website painless to navigate.
Understand user roles
Especially on forums or blogs, make sure you understand what it means for someone to be an
administrator, editor, author, contributor, subscriber, and etc.
Use the media library
If you plan on re-using media like images, sound, or video, consider storing it in WordPress’s media library in order to quickly access it when you need it again.
These simple tips can help you to get the most out of a WordPress website for your small business.