You’ve got a beautiful website! Your products and services are listed right there! All viewers have to do is click “buy now” or “contact me” and you’ve got yourself another customer! So… where is everyone?
If you’re asking yourself this question, you’re not alone. Many small business owners have been here before. But there’s a lot you can do to start bringing more people to your website, starting with these 12 strategies.
Update Your Website: Search engines love new content, so if it’s been a few months since you’ve added anything to your site, you may want to start there.
Get Your SEO In Line: If you aren’t already using an SEO tool, now might be a good time to start. WordPress offers a variety of helpful plugins that can help you optimize your content.
Fill Out Online Business Profiles: You may have skipped this step when you were just starting up, but now’s a good time to maximize your profile on sites like Manta, Google My Business, YP, and similar directories that will help people find your business.
Write a Blog Post: Don’t have a blog? Get one going. Blogs that are updated on a monthly, weekly, or daily basis is an easy way to always have new content on your website. Content marketing can also bring new users to your site.
Write a Guest Post: When you’re done writing a post for your blog, write a post for someone else’s blog. Guest posts allow you to get your company name out to another audience.
Comment on Other Blog Posts: Get engaged in your industry’s blog community by adding meaningful comments to other blogs. In other words, don’t just drop a link to your site.
Get on Social Media: It’s so easy to let your tweets fade away, but now’s the time to get back in the game. Completely fill out your profile. Brand your look. Use your updates to share your blog, advertise sales, and provide valuable information.
Try Facebook Advertising: If you’ve got a little extra money to spend, creating a Facebook ad can give your Facebook page a few more likes while giving your site the little boost it needs.
Try PPC Advertising: You could also put that little extra money towards Google Adwords. A well-managed account with a planned budget can lead to fast results.
Write an Ebook: By developing an ebook and then releasing it on iBooks and Amazon, your readers will start to trickle onto your website. (Just remember to include your company’s information somewhere in it!)
Start a Podcast: Just like an ebook, attracting listeners with an interesting weekly podcast can help funnel new customers onto your site.
Join Your Chamber of Commerce: The annual fee usually doesn’t cost too much, but the benefits can be invaluable: directory listings, networking opportunities, marketing assistance, seminars, and more!