Do you have a Twitter account for your small business? If you don’t, why not? Chances are, your competitors do. Over 20% of adults are on this social media platform, and with management systems like HootSuite, providing your customers with regular updates, news, and information has never been easier. Here are just a few reasons you should sign your small business up today.
To Engage Customers: Twitter provides a space for you to start having conversations with your customers. By opening discussions, hosting contests, posting pictures, and sharing valuable information, you’re building a strong relationship between your small business and the people who are interested in the products and services you have to offer.
To Build Your Brand: Your header photo, your profile information, your theme color, your tweets, the tone that you present information, and your replies are all opportunities you have to build your brand. With a strong brand on social media, your audience will have a better understanding of your company’s identity, and you’re more likely to attract customers who resonate with it.
To Market Yourself: Twitter is the perfect platform to share blog posts as well as advertise products and services because chances are, if someone is following your small business account, it’s because they’re interested. While having a group of loyal customers and potential buyers all gathered in one place is a huge marketing opportunity, it’s important that you don’t abuse it by spamming. Make 75% of your tweets valuable information, helpful tips, or interesting facts. In other words, content that is designed to inform, help, or entertain your audience. Make only 25% of your content advertising, which predominately helps you.
To Monitor Your Competitors: Your customers aren’t the only ones on Twitter. Your competitors are there too. By following other small businesses in your industry, you can get a sense of your company’s strengths, weaknesses, and what sets it apart. When your competitor offers a new service, writes a popular blog post, comes up with an innovative product, or releases a book, you’ll have positioned yourself in such a way that you’ll be one of the first to know.
To Network with Other Businesses: Not all small businesses in your industry are your competitors. Some could be your partners. Between interacting with your followers, and being suggested similar Twitter accounts to follow, you may discover a few companies where you could both benefit one another either working together on the same project, or providing one another your services.
To Offer Customer Service: Inviting customers to post their questions, comments, and even complaints on Twitter for everyone to see may sound a little risky, but it can be a great opportunity. By handing your customers’ issues well and in the public spotlight, you’re creating a level of openness that makes customers feel comfortable and you’re demonstrating your company as one that people can trust.