When it comes to designing your small business website or blog, there's a lot to keep in mind. You want a professional appearance, high functionality, a vibe that jives with your brand, simple customizability, and a positive user experience for your customers or clients. While all WordPress themes are reviewed for these characteristics before they're made available to you in the directory, there are some products that, for one reason or another, win by popular vote again and again. Here are some of this week's most popular WordPress themes.
Twenty Fifteen: Created by WordPress, Twenty Fifteen is currently the most popular WordPress theme. With 4.5 out of 5 stars, and nearly 4,000 downloads each day, Twenty Fifteen keeps things simple, yet sophisticated. Mobile-focused, it's easy to navigate on phones and tablets as well as desktop computers. Twenty Fifteen has been praised for its customizability, specifically its ability to adapt with child-friendly styles.
Zerif Lite: With 4.5 out of 5 stars, and around 2,000 downloads each day, Zerif Lite by Codeinwp offers a minimal appearance paired with a full-screen image that can complement a variety of businesses and industries. A top choice to show off photography, artwork, or a professional portfolio, Zerif Lite is highly customizable, simple to navigate, and its support team is responsive to any questions or difficulties.
Customizr: A theme that offers a modern style, vibrant energy, and quick pace, Customizr has nearly 2,000 downloads each day and a 5 out of 5 star rating. Image-focused yet mobile-friendly, Customizr by Nikeo is a good choice for beginner site builders and professional web folk alike, with customization down to the last detail.
ColorWay: Coming in at 3.5 out of 5 stars, with around 1,500 downloads per day, ColorWay by InkThemes has a crisp, clean, elegant appearance suitable for business or pleasure. Those who've chosen this theme for their website love customizing its logos, backgrounds, and footer texts, while website users love the theme's clarity and its effortless navigation.
Storefront: Storefront by WooThemes is a shop owner's dream! Integrated with the WooCommerce plugin, Storefront puts your products front and center with your content easily accessible in the background. With a 5 out of 5 star rating, and around 1,500 downloads each day, Storefront offers customization options for web beginners, including multiple layout and color options, while still being fully customizable for experienced developers.