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Strengthening The Bond Between Your Website & Your Social Media

You’ve got a kickin’ website and a couple of social media pages, but how well are they working together? The relationship between your site and your Facebook, Twitter, Pinterest, or Instagram pages needs to be strong in order for you to effectively connect with your target audience, develop customer loyalty, and make more sales.  

In many ways, your website and social media pages should match: same name, same colors, same logo, same profile picture, same tone. It should be obvious that they’re all related to one another. In addition to some of your social media updates leading your friends and followers to your website, your website should persuade users to become your friends and followers   Start by adding social media buttons in a prominent location on your site. Many companies choose the footer or header. If you’re using WordPress, you can get social media buttons through several different plugins, including Social Media and Share Icons, Social Media Widget by Acurax, and Mashshare. Your buttons should match one another as well as your brand.

You could also add an RSS feed to your homepage with applications like Juicer or Twine Social. Content can also build the bridge between your website and your social media. Include ways for readers to share your blog posts.

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