With videos having the highest levels of user-engagement out of any other content form, you might want to include a few videos on your site. But if you’re a small business, this may sound like it’s easier said then done. After all, you probably don’t have a film studio, camera equipment or editing software to make a video. You may not want to be shown on camera. You may not have the time to dedicate to such a project. Thankfully, there’s no need for any of these things.
Just like you purchase stock images, you can purchase stock video footage from sites like shutterstock.com, iStockphoto.com, videohive.net and gettyimages.com. These videos can act as your main attraction, represent services you offer, or spice up your background. If you haven’t purchased stock or royalty-free products before, you should know that these photos and video clips are available to use for a reasonable price; however, you will not own these works and there will be guidelines you have to follow. For example, you may be limited on the number of time you can use the piece, or you may have to credit the creators somewhere within your site.
For those who want to make original videos, that’s easy too. Smartphones and tablets today come with decent cameras and lots of video apps for editing. Check out iMovie, PowerDirector, Pinnacle Studio Pro, and Magisto.