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What ’s in a Logo?

Logos aren’t just for businesses. They can be used for blogs, too. Or any other website for that matter. A unique symbol or design that represents an organization, logos are definitely worth the investment. Not only do they demonstrate your site’s legitimacy, they help with branding, recognition, and memorability.  

When developing your logo, there are a number of things you’ll want to consider. One extremely important criterion that is often overlooked during the initial sketch is simplicity. In addition to its prominent place on your website, your logo may appear on business cards, letterheads and address labels. It may be used as a thumbnail image or favicon. Logos that incorporate lots of color, text or intricate design will not be decipherable when scaled down.  

Other things you’ll want to look at: Color – choose something that matches your website and brand; Longevity – make sure your graphic will stand the test of time; Originality – you don’t want to be confused with another organization, or worse, accused of trademark infringement.  

Hiring a graphic designer is usually the smartest choice for creating a sweet and snappy logo as they already have the knowledge and skillset required for these kinds of projects, but if budget doesn’t permit, there are free and paid online tools you can use to develop your logo yourself: GraphicSprings, DesignMantic, Logomakr, and logogenie.  

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