Author Archives: Martin Johnson

Starting Your E-Commerce Store: Trends in eCommerce

This is our seventh and final installment in the “Starting Your E-Commerce Store” series. Check out the intro here, part two (on payment gateways and merchant accounts) here, part three on building a better shopping cart, part four on converting window shoppers, part five … Continue reading

Starting Your E-Commerce Store: Using Coupons and Sales Effectively

This is our sixth installment in the “Starting Your E-Commerce Store” series. Check out the intro here, part two (on payment gateways and merchant accounts) here, part three on building a better shopping cart, part four on converting window shoppers, and part five on … Continue reading

Migrating A SquareSpace site to WordPress

First websites tend to take one of two forms. There are the steak knife websites, sites designed to perform a simple task and do it well. And then there are the Swiss Army knife websites, sites that attempt to do … Continue reading

Starting Your E-Commerce Store: Detecting and Preventing Fraud

This is our fifth installment in the “Starting Your E-Commerce Store” series. Check out the intro here, part two (on payment gateways and merchant accounts) here, part three on building a better shopping cart, and part four, on converting window shoppers. Your e-commerce … Continue reading

Starting Your E-Commerce Store: Converting Window Shoppers

This is our fourth installment in the “Starting Your E-Commerce Store” series. Check out the intro here, part two (on payment gateways and merchant accounts) here, and part three on building a better shopping cart here. We all know the pleasures of … Continue reading