Writing a blog post and hitting “Publish” can feel like a big accomplishment, but there’s more work to be done if you want to see a significant return on the content you create. 88% of …
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For many business owners, the idea of building a website can be an an exciting, yet incredibly daunting task. The overall look and feel of your website matters a great deal because, like a storefront, …
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Everyone wants a satisfying career that affords them a high quality of life. That’s why online businesses are so attractive. You can work from anywhere, easily scale, and watch the money roll in. Yep, …
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Building a strong personal brand might be the most important thing you can do for your career. If you work for yourself, having the backing of a personal brand can help land you bigger clients, …
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As an entrepreneur, the biggest mistake you can make when launching your startup is failing to develop or implement a clear marketing strategy. As you probably already know, you can’t build a profitable business by …
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Hi again, readers of A Small Orange (or just “Hi” if you missed Part One). This is the second (and final) part of my “Beginner’s Guide to Blogging.” If you haven’t read Part One or …
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Behind every brand exists a business, but not every business has a brand. To create a business, you need ideas, financial resources, paperwork, and eventually, products and services you can sell. Creating a brand is …
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Whether you run a business or not, there are countless benefits to blogging. It can build your brand, build you up as an authority, and of course (the really exciting stuff) it can make you …
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In entrepreneurship, the key to building a successful business all comes down to your ability to enable and empower your team members to do their best work. If you’re like other early-stage entrepreneurs and first-time …
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In entrepreneurship, you can have a great idea, a fantastic prototype, and a sound business plan, but unless you’re able to create a brand identity that people can easily fall in love with, none of …
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